Press and media resources for Mimoto and Baxnet Technologies.
Baxnet builds Personal Intelligence: a persistent, private, and portable understanding of an individual. Mimoto begins with private conversations.
Download fact sheet
One-page company and founder facts for journalists, analysts, partners, and people reviewing Baxnet's public positioning.
Product example assets
Real Mimoto widget captures are available for explainers that need to show what the product creates today.
Quick facts
- Company: Baxnet Technologies Pte Ltd
- Founder: Ben Backx
- Core product: Mimoto
- Product framing: Mimoto Personal Intelligence, beginning with private conversations
- Current platform coverage: iMessage on macOS, WhatsApp on iOS
- Core trust boundary: message-content analysis stays local
- Adoption: More than 20,000 people have used Mimoto across its supported apps, as of February 2026
- Pricing: Free to download. Optional paid upgrades may be offered in-app.
- Public integration status: no public API, SDK, or partner integration program is currently published
Category framing
Baxnet describes Personal Intelligence as the persistent understanding of an individual derived from their history, preferences, relationships, goals, decisions, and changing circumstances. Mimoto begins with private conversations because they contain unusually rich personal context.
The goal is not to sell raw private archives. Mimoto should know as much as is useful privately while revealing as little as necessary externally. Baxnet believes the value of Personal Intelligence lies mainly in its use: better decisions, less wasted time, fewer mistakes and AI that represents the individual more effectively.
Today Mimoto creates local reports, patterns, timelines, and structured exports from supported message history. It is not a personal AI agent or task orchestrator. Baxnet's longer-term direction is to supply minimum relevant context to user-authorised AI, but it does not currently publish a public Mimoto API, SDK, or partner integration program.
Public trust signals
External coverage
The New Yorker: How WhatsApp Took Over the Global Conversation
Read article · 2026-01-19 · Sam Knight
Direct Mimoto coverage: The piece traces WhatsApp as a global communication layer and includes Ben Backx and Mimoto in its discussion of message history as personal record.
Why it matters: Useful external context for why private conversation history has become one of the richest personal data sources people own.
The Observer: You, me and ChatGPT
Read article · 2025-07-16 · Jaron Lanier and Amelia Tait
Category context: The article explores personal and relationship uses of ChatGPT, including advice, simulated intimacy, memory, and everyday self-reflection.
Why it matters: Useful category context for explaining why Mimoto is not a generic assistant: it structures private chat intelligence rather than simulating a personal companion.
Founder bio (short)
Ben Backx is the founder of Baxnet Technologies and creator of Mimoto. His background spans banking and wealth management technology, business intelligence, recommendation systems, and roughly six years building private message-history intelligence through Mimoto.
Quote lines
- "Your messages may be the most honest record you already have."
- "Give every person an intelligence that knows them, grows with them and belongs to them."
- "Models should be replaceable. Personal Intelligence should persist."
- "Trust boundaries are not a feature for us. They are the product architecture."
Media kit assets
- Brand logos: light, dark
- Favicon/mark: baxnet-favicon.png
- Mimoto icon: mimoto-icon.png
- Founder asset: ben-backx-founder.jpg
- Product example: relationship report
- Product examples page: Mimoto output examples
- Press fact sheet: baxnet-technologies-fact-sheet.pdf
Press contact
Email: press@baxnettechnologies.com
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